How to Lift Your Instagram Story Game

Still yet to jump on the Instagram-Story bandwagon? Well now is the time.

Not only are Instagram stories fun and creative, they’re especially great for growing your engagement, building brand awareness, driving traffic to your website and even increasing e-commerce sales.


So, how do you go about creating a winning Instagram Story? Well, it's not as easy as it looks. But, lucky for you, we've got just the tips and tricks you need to know to wow your audience, and keep them coming back for more. 

USE LOCATION AND HASHTAG STICKERS TO INCREASE YOUR DISCOVERABILITY

Since Instagram first introduced the sticker feature, a heap of new functionalities have been added to better the user experience and enhance brand engagement. One that really gets you a bit of bang for your buck is the ability to see location-based stories on the Explore page, and more recently, the ability to search for stories by location or hashtag.

Now remember, before these features were added, the only people that could see your stories were the people following your account- no one else. Now, your businesses stories are searchable by both location and hashtag. This not only means that anyone can see your story, but also seriously increases your chance of making it to the explore page. A benefit that’ll ensure your story is far-reaching and attracts as many followers and potential customers as possible.

ADD LINKS TO YOUR STORIES TO DIRECT YOUR FOLLOWERS

One of Instagram’s more recent add-ons to the Insta-Story game has been the ability to incorporate links into stories. This is a pretty huge deal, especially if you’re wanting to drive customers to your landing page or blog.

Not only that, but it also encourages your followers to actively pursue your business/product, without coming across as too ‘salesy’ or demanding. Rather than clogging your customers feed with a heap of promotional content, your followers can simply swipe up to ‘See more’ at the bottom of your story (without the spam).

TAG RELEVANT BUSINESS ACCOUNTS

Having the ability to tag other businesses via your Instagram story is another extremely useful tool for developing your businesses overall Insta-game. By including relevant businesses, your followers can gain a better and more transparent understanding of who your business chooses to align with, and what your brand stands for. It also gives you with the opportunity to thank and show off the brands you work with in a fun and light-hearted way.

If you’re in influencer marketing this is an especially useful, and easy feature to use for paid promotion work.

INCORPORATE POLLS AND QUESTION STICKERS TO INCREASE ENGAGEMENT

Learning more about the interests, likes and dislikes of your Instagram audience has never been more easy nor simple than it is today. With the launch of interactive poll stickers, your business can now ask questions through your Stories and see the responses/results from your followers as they vote.

Not only is this a fun new way of sparking conversation with your audience, but it's also a seriously efficient way of getting to know them better. So, if you’re finding that you're continuing to miss the mark on what your followers want, then test this feature out ASAP (and maybe consider properly fine-tuning your customer persona).

Whether you want to collect feedback, crowd source ideas, or simply entertain your followers, polls and question stickers offer a fresh new way to engage with and discover more about your Instagram audience!

Additional Handy Apps


STOREO

One of the well-known downsides of Instagram Stories is the 15 second limit Instagram holds per video. Fortunately, Storeo allows you to overcome this stumbling block by letting you record or upload a single long video, and then slice it up into neat little 15 second packages.

Once you’ve downloaded the app, you have the option to either upload your video directly to Instagram Stories from the Storeo App, or download the video and post it manually- it’s that simple! This will give your overall story a much better flow, and enable you to provide your followers with more important info about your brand. But remember, don’t over do it. Keep things simple, and your followers won’t lose interest.


BOOMERANG

Introduced in 2015, Instagram's Boomerang App shoots a burst of 10 photos and turns them into a creative, and unexpected mini video. Just tap one button, and the handful of images will instantly loop back and forth. Then all that’s left for you, is to share it through to your Facebook or Instagram right from the app, or save your video to your camera roll and share it later.

CANVA

If you’re struggling to work your design magic through Instagram Story directly, Canva is just the tool for you. With a tonne of Instagram Story templates, Canva has made it all the more easier for brands to create unique, and eye-catching stories that actually look professional. Take advantage of specific colours and graphics that speak to your brand, and your Instagram Stories will look consistent and represent the overall feel your going for online.

TOM FOSSATI