As a home builder, you’re always on the lookout for new and better ways to grow your business. You already know that social media is a powerful marketing tool, but once you’ve signed up for Facebook, Instagram, and all the rest, what do you post?
Take a look at these 13 examples of great social media from home builders and get the tips you need to keep your social media fresh and interesting.
Today, re-posting and re-purposing content from other people has become so widespread that it's now popularly referred to as “regramming”. On the surface, this now hugely common practice seems pretty harmful. But believe it or not, while a lot of people are more than happy for brands and corporations to share their content, many are not.
That’s why, if you’re considering sharing content that isn't your own- we highly recommend familiarising yourself with how to do it in a safe, legal and respectful way.
Still yet to jump on the Instagram-Story bandwagon, well now is the time.
Not only are Instagram stories fun and creative, they’re especially great for growing your engagement, building brand awareness, driving traffic to your website and even increasing e-commerce sales.
So, how do you go about creating a winning Instagram Story? Well, it's not as easy as it looks.. but lucky for you, we’ve got just the tips and tricks you need to wow your audience, and keep them coming back for more.
Working alongside some of Melbourne’s trendiest hospitality brands, we know first-hand just how viable social media marketing can be for getting to potential customers and establishing a strong foothold in what has become an increasingly competitive industry.
That’s why we’ve put together six of our most effective social media tips for hospitality venues.
In today’s market, consumers in all industries have much shorter attention spans than ever before, so ensuring a highly streamlined shopping / purchasing process from inspiration through to conversion is crucial. So what is this new Instagram Shopping Feature and how will this impact your business?
With the amount of times the word “engagement” gets thrown around, you’d think that most brands would have their social media engagement covered. Well, you thought wrong.
A report from Thunderhead found that only one in four businesses actually felt confident when it came down to their customer engagement methods.
So, if your business leaves the effort with your customer, and tends to take the “like my page” approach, then you might want to listen in.
In recent years, influencer marketing has no doubt proved itself as one hell of a tool to promote brands and their products online.
With businesses from almost every conceivable category investing their budget allocations into influencer campaigns, this new form of digital marketing has quickly become one of the fastest growing segments of advertising today. According to Linqia, 86% of marketers used influencer marketing in 2017, and of those who used it, 92% said that it was an effective strategy. That’s pretty huge.
So with that said, here's a few reasons why your business should take the leap, and start investing in influencer marketing today!
You can't just expect to post content and reel in the money.
According to Small Biz Trends, only 39 percent of small businesses get a return on their investment in an online platform. But, when asked if they track monetary results, only 14 percent could. Anyway you count it, the majority of businesses not seeing financial returns on Facebook. But there is good news.
This form of marketing can help e-commerce businesses reach out to modern consumers in s much streamlined manner
The modern consumer is ever evolving and is shunning the traditional media sources like TV and is shifting to content online. Social media, video content and online shopping are where internet users are spending most of their time. Along with shunning traditional media avenues they also are moving towards new market forms namely the e-commerce sector. Influencers and affiliate marketing are the ways to attract and cater to this modern consumer.
Giveaway competitions are becoming increasingly popular on social media platforms and for good reason.
Social media contests have the power to boost your brands online engagement, build your subscriber list and inspire virality. Plus, if you add an influencer into the mix, then your sure to spread your brands message even further and create serious impact.
Wondering whether it's better to do your marketing in-house or to partner with agency? Don't worry, you’re not alone. Picking apart the pros and cons of in- house marketing versus outsourced is a difficult decision, especially when there’s a seriously long list of factors to consider.
To help you out, we’ve taken all our teams experience and wrapped up what we believe are the key benefits to working with an agency in a nutshell. You’re welcome.
If you keep marketing the same way you have in the past, you'll keep getting the same results. Try something different.
There are a lot of articles on how a business owner can learn to close more deals or sell more product. These articles range from tried and true sales techniques that have been taught for years to more in-depth psychological principles that you can use to subtly influence a negotiation in your direction.
Strategy. Probably one of the most recurring, and loosely-defined terms the business world has to offer. One of which is also particularly difficult to understand when it’s consistently confused with overarching terms like goals and plans. So, what even is a strategy? And, when it comes down to your business’s social media, is it really as important as everyone says it is?
It’s no denying that with over 2.27 billion monthly active users, Facebook can act as an incredibly powerful tool for your brands social marketing. But, since recent changes to Facebook’s algorithms have prioritised family/friend content over business/corp advertising , grabbing your audience's attention has become increasingly difficult.
So, how best can your business work with Facebook’s new algorithm, rather than work against it? Yep, that’s right with Facebook Analytics!